Social Media is important for business as it is the online platform that enables you to interact with your customer and allows you to share the services. You can easily find out what people are thinking about your business. There are many social media platforms like Facebook, Instagram, YouTube, Twitter, etc. to reach new customers. If the users like your content on social media that shows they are interested in you and will visit your website to know more about your business. That will drive more traffic to your website.