Can your audience determine what you do in just 5 seconds after visiting your website? Can they easily navigate to a blog they intend to see? Is your pricing chart easy to understand? Do you get a high bounce rate?
If you have answered “no” to many of the above questions, then it is time to reconsider your website designing and make it more optimizing.
By only concentrating on design and content will not make your website successful. It must have a design that is compatible with the user experience, functionality, and the one that complements your content. Your website must easily convey to your audience what you do and for who you do it. Knowing how great you are as a business can make you forget to address the core concerns your audience has initially.
So here are some of the tips the best design studios in India can implement to ensure you are going into the correct direction in redesigning.
Implement a plan
Designing a website needs a plan to start with. You will have to structure out the journey of your buyer to make sure your website is meeting the needs of the visitors effectively. You must first figure out which pages they are going to visit, what they are going to read, and the offers that they will get converted to. If you understand this it will help you design a site that will make your leads go through the sales funnel.
2. Removing certain unwanted elements
Sometimes, your website may have certain elements that will deviate your audience from the value and message you are trying to convey. Those unwanted elements may be complicated animations, long content, and stocky web images to list a few. With your website having only seconds to grab the attention of the audience, it will have to create an impression that comes directly to the main point. The best UX agency in Mumbai must do it very carefully by avoiding the use of content or words that are considered outdated. So, ensure that you make your content more appealing.
3. Include follow buttons and social share
You must provide your users with the opportunity to share your content. If your website does not have a social share button, then you could miss out on a lot of traffic from social media. Best UI/UX agencies in India implement these social buttons that will encourage social sharing from the buyer’s persona.
4. Mobile optimization
Nowadays, users mostly use smartphones to access the internet. There are many users that depend solely on a smartphone for internet surfing or shopping. Therefore, the best design studios in India optimize your website for mobile users. You must tailor your site to fit the needs and wants of your visitors.
5. Always focus on testing
Evaluating the conversion paths on where the users are clicking and how far they are scrolling, are some of the essential qualities that can reveal if your pages are performing the way you intend to. When a website has many pages, this issue may be on a lot of pages, especially on older landing pages. These pages perform well but have outdated information that needs to be updated by the best design studios in India. Other pages might only require simple changes that can make an incredible difference to the performance of the page.
For improving your website’s performance, if the UX agencies implement the above-mentioned tips they can make your website performance excel are various levels. Best design studios in India like Sudha Solutions provides their client with satisfying results by always ensuring the website is up to date and has interesting content. To know further visit their website on www.sudhasolution.com