Round table Discussions for Market Research: Focus Groups
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Obtaining crude information from prospective customers is one of the most challenging aspects of market research. A focus group is a community brought together to discuss anything that is of importance and related to a particular business. They can help bring out lots of information that otherwise might be a challenge to yield as target customers might hesitate to bring them up, as well as give valuable feedback. Such type of findings are hard to obtain online or through surveys.