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Marketing KPI, or key performance indicators, are a set of measurable values used by businesses to assess the success of their marketing strategies. These metrics help organizations track their progress towards achieving their marketing objectives, whether it be increasing website traffic, generating leads, or driving revenue growth.
By measuring marketing metrics, sales and marketing managers can gain valuable insights into the performance of their campaigns and identify areas for improvement. For example, if a company’s cost per acquisition is high, they may need to reassess their targeting or adjust their ad spend to optimize their ROI.
In this article, we will explore 25 digital marketing metrics across five categories: sales, marketing, website, social media, and email marketing. By understanding and tracking these KPIs, businesses can make informed decisions and improve the effectiveness of their marketing efforts.