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Glocalisation is globalisation and localisation combined and refers to the marketing strategies and business methods of foreign businesses in the local market. When a business enters a completely new market, it has to modify its products and services so that they meet consumer demands in the local market and they also have to tailor their campaign so that it conforms to local laws and local customs. To read the full blog visit here: https://www.migrationtranslators.com.au/glocalisation-meaning-examples-and-benefits/
